



Brand Identity that was designed for AR Craft. I had the opportunity to take on a logo project for Red Sky. They are a technology company that has several different products and services. Red Sky came up with a new brand to support the AR software that they provide, they called it AR Craft. Upon creating concept the client liked the version that had the interlocking AR and this unique shape for the icon. I came up with this shape that could be seen as a simple icon and could also be translated as a 3d shape to represent augmented reality technology. This is the final design.